Sr. Life Sciences Product Marketing Manager - HubSpot

Austin, TX

Full-time $140,000.00 - $160,000.00

Posted Today

Senior Product Marketing Manager (100% on-site in Austin Tx)

Position Overview
The Senior Product Marketing Manager will be responsible for developing and executing marketing strategies that drive demand and support the growth of our product offerings within the life sciences sector. This role will focus on demand generation, product positioning, messaging, and go-to-market strategies to ensure our products meet the needs of our target audience effectively.

** This candidate needs experience marketing physical products within the Life Sciences market, NOT SaaS Products.

** This position will be extremely hands on. You will have zero direct reports to start, with growth down the road.

Key Responsibilities

Develop and execute comprehensive product marketing strategies to drive demand generation and brand awareness in the life sciences market.
Leverage HubSpot to manage marketing campaigns and analyze performance metrics to optimize future efforts.
Implement Account-Based Marketing (ABM) strategies to target key accounts and enhance customer engagement.
Create and refine messaging and positioning for products to effectively communicate value propositions to diverse audiences.
Collaborate with cross-functional teams including sales, product management, and customer support to align marketing initiatives with business objectives.
Analyze market trends and competitive landscape to inform strategic decisions and positioning.
Manage the creation of content for various channels, including social media, blogs, and videos, to promote product features and benefits.
Conduct A/B testing on campaign elements to determine the most effective marketing approaches and refine strategies accordingly.
Create Audience Segmentations to ensure targeted outreach
Increase demand generation for all products

For this position you must be currently authorized to work in the United States. We do not sponsor for this position.

Additional ways to apply

Preferred Skills

Cody Friend is recruiting for this position and the positions below.
Email me to apply for this position

Content/Product Marketing Manager (100% Remote)

San Francisco, CA Full-time $120,000.00 - $130,000.00

HubSpot Administrator

Mountain View, CA•Nashville, TN Full-time $60,000.00 - $90,000.00

Job ID: CF2-1835638

Employees will receive paid leave to the extent required by state or local law. This job was first posted by CyberCoders on 01/10/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

CyberCoders, Inc is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. CyberCoders is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please contact a member of our Human Resources team to make arrangements.

Your Right to Work – In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.